Tag Archives: Social Media

Exclusive: Friend Network Optimizer by SAP

Exclusive: Friend Network Optimizer by SAP

SAP with a facebook application that maintains, well; a facebook score. While the message maybe right, is it a classic case of incorrect segmentation and bad positioning? Read on..

Corporate Blogging: Demystified

Corporate Blogging: Demystified

The Complete Slides from the Digital Vidya Bootcamp in Delhi. The whys and the best practices of Corporate Blogging.

10 Reasons Why You Need a Corporate Blog

10 Reasons Why You Need a Corporate Blog

Google, O’Reilly and Dell continue to lead the pack with the best corporate blogs around, here are some quick reasons why you should get to it soon! If you don’t start blogging, your competition will.

Time Travel in Cyber Space

Time Travel in Cyber Space

A small brief about the journey of mine through cyber space. From 1997 to now.

The Law of Publicity and Social Media

The Law of Publicity and Social Media

“Strong brands are built with publicity and not advertising”. So what does that have to do with social media, and how does the Law of Publicity fit into the scheme of things? Read on.

Re-Landscaping Web Commerce

Re-Landscaping Web Commerce

Inspired by a video I saw online, its just some thoughts on how customers can gain if ecommerce websites use social platforms effectively. A win-win for sure!

Social Media in Three Hours

Social Media in Three Hours

These are the slide decks from the workshop I took in Symbiosis Institute of Business Management on social media. The classes were spread over three weeks with 2 hours each week. So it was totally 6 hours, which included 3 Hours of facilitation and 3 hours of case studies. Would appreciate feedback to improve the quality of teaching and content.

State of the Blogosphere 2009

State of the Blogosphere 2009

A snapshot of the blogosphere as aggregated by technorati.

Leveraging Bloggers for Social Media

Leveraging Bloggers for Social Media

A lot of social media companies today get into using twitter and other forums and perhaps to a large extent even relying on it solely. The problem with most companies is not relying a blogger base along with a twitter following.

Social Media for College fests

Social Media for College fests

Are you planning a college fest ? Here is a primer on how you can use social media to promote it. All it takes is time, and no money. Unless of course you decide to come to me, in which case you just need to supply me with a months ration of beer. Read on.

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