Does Google Ad-sense really make sense?

Well i guess you all know what adsense means. Here is something i found and got my facts right.

AdSense’s advantages

  • AdSense is simple to join.
  • It’s easy to paste a bit of code into your pages.
  • It’s free to join.
  • You don’t have to spend time finding advertisers.
  • Google provides well written, highly relevant ads – chosen to closely match the content on your pages.
  • You don’t have to waste time choosing different ads for different pages.
  • You don’t have to mess around with different code for various affiliate programs.
  • You’re free to concentrate on providing good content and Google does the work of finding the best ads for your pages from 100,000 AdWords advertisers.
  • It’s suitable for beginners or marketing veterans.
  • AdSense provides simple, easy-to-understand stats.
  • If you have affiliate links on your site, you ARE allowed to add AdSense ads. However, with your affiliate links, you must not mimic the look and feel of the Google ads.


  • One problem is inappropriate ads. You don’t want spammy junk advertised on your site. Google’s standards probably aren’t as high as yours. You can filter out 200 URLs, but in some industries that won’t be enough.
  • The stats Google supplies are inadequate. They’re easy to understand at a glance. However, they don’t tell you which ads people are clicking on, or which keywords are involved. That’s frustrating.
  • Also, I’d like to be able to identify and block ads that have very low payout rates, without doing a lot of sleuthing and messing around.
  • The minimum payout is $100, which is regarded as too high by sites which don’t receive much traffic. That won’t worry experienced webmasters.
  • Another disadvantage is that Google doesn’t want you to share your stats with other webmasters. The AdSense Terms and Conditions say:

“Confidentiality. You agree not to disclose Google Confidential Information without Google’s prior written consent. ‘Google Confidential Information’ includes without limitation: … (b) click-through rates or other statistics relating to Site performance in the Program provided to you by Google…”


  • A big disadvantage of the service is that Google doesn’t say how much its AdSense partners will receive. You’ll just receive an unknown share of the revenue.
  • The ad panels say “Ads by Google” – free advertising for Google. You don’t earn anything if someone clicks on that link.

Google has made several changes to its AdSense FAQ, clarifying varying things. For example, you CAN apply for separate accounts for separate web sites. I’ve done so, and checked with Google that it’s OK.

Read the rules – they look ambiguous to me. If in doubt, ask first!

Google has added “channels” which improve the tracking. I strongly recommend that you experiment with these. Sites with “excessive advertising” are being rejected.

PLEASE read the rules and FAQ. When I looked, some advice in the rules contradicted advice in the FAQ.

Will you buy this whoreshit ? Some of the users who have commented on the book don’t even use Adsense! Makes Sense?

One Response

  1. saunny Says:

    i guess adsense has not yet started in india…….or has it..?
    tell me…?,….if not then how is it relevent to me…or even u..?

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.

You could also read about..